Google’s Pixel Tag goes on sale for $29.99

Google’s Pixel Tag is now available to buy, with a single tracker priced at $29.99 and a four-pack at $99.99. Announced in August, it works with Google’s tracking network and Find Hub app, renamed from the company’s previous tracking app last year.

Corp and Tech·November 10, 2026·reads: 323

Google’s Pixel Tag goes on sale for $29.99

The Pixel Tag weighs 0.4 ounces, making it slightly lighter than Apple’s AirTag 2. Its oblong shape is longer but thinner than Apple’s tracker. There is no built-in hole for attaching it to keys or luggage, though accessories can tether it to belongings. A button on the Pixel Tag can also make a misplaced phone play a sound, a feature Apple’s AirTag does not have.

Google says the tracker’s CR2032 coin battery lasts more than a year. It has an IP67 rating for dust resistance and protection against shallow water immersion, along with ultra-wideband (UWB) support and Bluetooth 6.0 Channel Sounding. In Find Hub, nearby Android phones with a UWB chip can show the tracker’s precise distance and direction. Channel Sounding provides distance information only.

The Pixel Tag works with phones running Android 9 or later. Precise locating features require a phone with a UWB chip or support for Bluetooth 6.0.

Google’s Pixel Tag goes on sale for $29.99

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