Disney and Adobe to develop artist-led generative AI models
Disney and Adobe have announced a multi-year partnership to build proprietary generative AI models for Disney’s creative work, with Adobe also giving the company early access to new technologies. The collaboration spans Disney’s production pipeline, theme parks, cruise line and ESPN content.
The companies said the models will be tailored to Disney properties and designed to produce commercially safe, production-ready material. Adobe’s press release described the effort as “human-centered and artist-led,” with models trained on information about characters, environments and visual styles. The companies said the tools are intended to accelerate work and support the development of more creative projects.
The partnership was announced at Adobe’s MAX conference. Disney and Adobe also plan to explore emerging technologies, including responsibly developed AI. Adobe will work to expand creative workflows at Walt Disney Studios and assess how AI could shape ESPN content and strengthen engagement with sports fans.
The agreement builds on existing work between the companies: Disney’s Imagineering research and development division already uses Adobe’s Firefly AI platform in theme park development. The deal is the latest sign of Disney’s interest in generative AI, following an earlier agreement with OpenAI and its involvement with Character.AI’s bankruptcy.
Bloomberg reported last week that Disney is preparing to lay off thousands of employees and is targeting annual cost savings of 20 percent. The cuts are expected to be the company’s fourth round in 2026.
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