This shift marks a significant departure from the show's historical home on network television. According to reports, Amazon is paying between $20 million and $25 million annually for the rights to host the ceremony. Television Academy chair Cris Abrego noted that the partnership aims to leverage Prime Video’s global reach to expand the institution's influence and year-round mission.
Amazon Secures Six-Year Emmy Awards Streaming Rights for $120 Million
The Television Academy is moving the Emmy Awards from traditional broadcast television to Prime Video in a six-year deal worth approximately $120 million. Starting with the 2027 ceremony, the event will transition to the streaming platform, though the broadcast will remain accessible to global audiences without a Prime subscription.
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The industry has seen a rapid migration of major awards ceremonies toward digital platforms. Netflix previously secured the rights to the SAG Awards, and the Oscars are slated to move to YouTube in 2029. This trend aligns with a broader industry dominance by streaming services; at the most recent Emmys, Apple TV+ led the field, buoyed by 14 wins for the series Widow’s Bay.
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